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The Mind Behind
On The Mind Behind, we explore what real, everyday leadership looks like with leaders who are unique, influential, engaging, and have that extra something. We get below the surface and ask the questions you want answered. We get to the heart of what’s worked, what hasn’t, and what makes the difference. We look at what’s happening now and gain insights into what’s next. One thing for sure, we encourage opinions.
Listen in for open conversations, honest insights, new ideas, and a bit of fun.
Featured Episodes
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Michael F. Schein is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.
Michael F. Schein is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.
Originally from Scotland, he now lives in the beautiful coastline of Lisbon serving thousands of businesses as National Director for BNI Portugal He is also the Co National Director for Corporate Connections in Portugal and the United Kingdom.
One of his passions is helping young people through speaking engagements and seminars, teaching them how to network and build their career strategy.
Finally, Terry is also the co founder BE-BRAVE with Tim Vieira one of Portugal's investment clubs. He enjoys seeing companies be mentored and be who they want to be - BEING Brave.
Originally from Scotland, he now lives in the beautiful coastline of Lisbon serving thousands of businesses as National Director for BNI Portugal He is also the Co National Director for Corporate Connections in Portugal and the United Kingdom.
One of his passions is helping young people through speaking engagements and seminars, teaching them how to network and build their career strategy.
Finally, Terry is also the co founder BE-BRAVE with Tim Vieira one of Portugal's investment clubs. He enjoys seeing companies be mentored and be who they want to be - BEING Brave.
There are many people who talk the talk - not many who can also walk the walk.
Michele Berdinis is one of the latter. A master at tactical negotiation, Michele's approach is to avoid litigation, avoid adversarial approaches and find agreement wherever possible. Something that's not always prevalent in a world that wants to be right - especially in legal matters.
Michele also understands the nuances of protecting those precious ideas, designs and processes that we all believe make us and our businesses different. We'll explore what we can really protect and when debunk some of the common myths that surround IP.
There are many people who talk the talk - not many who can also walk the walk.
Michele Berdinis is one of the latter. A master at tactical negotiation, Michele's approach is to avoid litigation, avoid adversarial approaches and find agreement wherever possible. Something that's not always prevalent in a world that wants to be right - especially in legal matters.
Michele also understands the nuances of protecting those precious ideas, designs and processes that we all believe make us and our businesses different. We'll explore what we can really protect and when debunk some of the common myths that surround IP.
Ginger Johnson is an expert at utilizing the power of connection. As a species, we crave connection. As creatures we require connection to build the lives and careers and various undertakings we endeavor.
We'll be exploring how Ginger sees this because as a speaker and trainer - Ginger has a unique opportunity to engage and observe. As an author, Ginger can provoke thought with titles such as Beer Server Training Manual, How To Market Beer To Women, Don't Sell Me A Pink Hammer and Connectivity Canon.
Ginger Johnson is an expert at utilizing the power of connection. As a species, we crave connection. As creatures we require connection to build the lives and careers and various undertakings we endeavor.
We'll be exploring how Ginger sees this because as a speaker and trainer - Ginger has a unique opportunity to engage and observe. As an author, Ginger can provoke thought with titles such as Beer Server Training Manual, How To Market Beer To Women, Don't Sell Me A Pink Hammer and Connectivity Canon.
What if the secret to better marketing isn’t more data, campaigns, or ROI — but a completely different way of thinking?
In this episode, Graham Dobbin talks with Ross Hastings, CEO of Ne-Lo and Anatomy of Marketing Training, about how real growth begins when marketing stops being a department and becomes part of how everyone thinks, decides, and connects.
Together, they explore how to:
💡Shift from doing marketing to being marketing and why that changes everything
💡Build capability and confidence across teams
💡Lead with curiosity instead of control
💡Align culture and brand from the inside out
💡Draw lessons from Apple, Spotify, and Rory Sutherland’s Alchemy
Smart, challenging, and refreshingly human, this episode reveals what happens when leaders stop chasing ROI and start creating cultures that think marketing.
Connect with:
Ross: https://www.linkedin.com/in/ross-hastings/
Graham: https://www.linkedin.com/in/grahamdobbin/
Additional links:
Ne-Lo: https://www.ne-lo.com/
Anatomy of Marketing Training: https://anatomyofmarketing.training/
Alchemy: The Surprising Power of Ideas That Don't Make Sense: https://www.amazon.com.au/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529/ref=sr_1_2?crid=1RQD3B9U9S6S2&dib=eyJ2IjoiMSJ9.yuIt7AXfDuRfCAVlniNUxk5X9kSBPNl4QKTtPu_aqgY-71wNvsGNipyDyI9w-6meHwEp_RAjOBezl6tf57VRRZEqKOVgbst7_YHDb5XmqUk.HoEIYSAcBzryKnorbXMoDRu_Ll-riZ9-nInyJCO8ehA&dib_tag=se&keywords=rory+sutherland+alchemy&qid=1761700969&sprefix=rory+suther%2Caps%2C628&sr=8-2
What if the secret to better marketing isn’t more data, campaigns, or ROI — but a completely different way of thinking?
In this episode, Graham Dobbin talks with Ross Hastings, CEO of Ne-Lo and Anatomy of Marketing Training, about how real growth begins when marketing stops being a department and becomes part of how everyone thinks, decides, and connects.
Together, they explore how to:
💡Shift from doing marketing to being marketing and why that changes everything
💡Build capability and confidence across teams
💡Lead with curiosity instead of control
💡Align culture and brand from the inside out
💡Draw lessons from Apple, Spotify, and Rory Sutherland’s Alchemy
Smart, challenging, and refreshingly human, this episode reveals what happens when leaders stop chasing ROI and start creating cultures that think marketing.
Connect with:
Ross: https://www.linkedin.com/in/ross-hastings/
Graham: https://www.linkedin.com/in/grahamdobbin/
Additional links:
Ne-Lo: https://www.ne-lo.com/
Anatomy of Marketing Training: https://anatomyofmarketing.training/
Alchemy: The Surprising Power of Ideas That Don't Make Sense: https://www.amazon.com.au/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529/ref=sr_1_2?crid=1RQD3B9U9S6S2&dib=eyJ2IjoiMSJ9.yuIt7AXfDuRfCAVlniNUxk5X9kSBPNl4QKTtPu_aqgY-71wNvsGNipyDyI9w-6meHwEp_RAjOBezl6tf57VRRZEqKOVgbst7_YHDb5XmqUk.HoEIYSAcBzryKnorbXMoDRu_Ll-riZ9-nInyJCO8ehA&dib_tag=se&keywords=rory+sutherland+alchemy&qid=1761700969&sprefix=rory+suther%2Caps%2C628&sr=8-2
Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers, and fundamentally altered how the world experiences media.
He is the author of the new book, That Will Never Work!
He also served on the Netflix board of directors until retiring from the company in 2003. Marc’s career as an entrepreneur spans four decades. He’s founded or co-founded six other successful startups, mentored hundreds of early stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones).
Most recently, he co-founded analytics software company Looker Data Sciences, where he now serves as director. Outside of the tech and startup world, Marc sits on the boards of Chubbies Shorts, Augment Technologies, the environmental advocacy group 1% For The Planet, and the National Outdoor Leadership School (NOLS), which he’s been involved with for most of his life. A resident of Santa Cruz, California, Marc travels and speaks all over the world, and still probably manages to go surfing more than you do.
Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers, and fundamentally altered how the world experiences media.
He is the author of the new book, That Will Never Work!
He also served on the Netflix board of directors until retiring from the company in 2003. Marc’s career as an entrepreneur spans four decades. He’s founded or co-founded six other successful startups, mentored hundreds of early stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones).
Most recently, he co-founded analytics software company Looker Data Sciences, where he now serves as director. Outside of the tech and startup world, Marc sits on the boards of Chubbies Shorts, Augment Technologies, the environmental advocacy group 1% For The Planet, and the National Outdoor Leadership School (NOLS), which he’s been involved with for most of his life. A resident of Santa Cruz, California, Marc travels and speaks all over the world, and still probably manages to go surfing more than you do.
Graham Dobbin
Never one to hold back, Graham brings a direct, curious voice to every conversation. As a podcast host, facilitator and speaker, he asks the tough questions that get people thinking and knows how to engage audiences of all kinds.
Naturally inquisitive from a young age, that same curiosity now drives him to explore what makes people, teams and organisations really tick.
Today, Graham works with organisations like Specsavers, Amazon, LinkedIn and Macquarie across Australia, the US and the UK, exploring the shifts shaping work — from new skill demands and AI to leadership, culture and the everyday challenges of hybrid teams and talent.
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Graham's recent clients
